Record companies invest 27% of revenue back into A&R and marketing. This works to discover, nurture, produce, and finally, promote artists. Investment totaled $4.5 billion in 2015.
Your brand is supposed to highlight who you already are. I’ve seen brands be concocted and slapped on artists who are nothing like the character the producers/managers/A&R have created.
The book is packed with great ideas and proven techniques. The music game is all “smoke and mirrors.” Don’t get caught up in the illusion and sleight of hand.
If you don’t have a video promo reel, I think it’s time to get your visual together.