Promotions: A Reality Check for Indie Artists
I’ve come across many talented indie artists who flailed at promoting themselves, and as a result, struggled to get past the proverbial preliminaries.
I’ve come across many talented indie artists who flailed at promoting themselves, and as a result, struggled to get past the proverbial preliminaries.
Your brand is supposed to highlight who you already are. I’ve seen brands be concocted and slapped on artists who are nothing like the character the producers/managers/A&R have created.
The book is packed with great ideas and proven techniques. The music game is all “smoke and mirrors.” Don’t get caught up in the illusion and sleight of hand.
Branding is a very simple thing. It’s a sustainable point of view of a product, project, or entity.
Branding has everything to do with PRESENTATION – HOW YOU ARE PRESENTED AND PERCEIVED BY THE PUBLIC – whether it be online or offline
What type of image do you put out? Does your image reflect how you want to be perceived by the public? Would you be an instant fan of YOU?
Macklemore and producer Ryan Lewis took the music industry by storm in 2012 and shows no sign of slowing down in 2013.
“Marketing is the process of making potential customers and clients interested in your products and/or services.” So marketing is grabbing attention from others. Making them aware of you.