During my first week at BET, I set up the playlist, deciding which videos would be played and how often. I cut the playlist, from four hundred titles to a mere eighty.
The three major labels — Sony Music Entertainment, Warner Music Group, and Universal Music Group — are currently enjoying a surge in streaming revenues from companies like Spotify and Apple Music.
Before Hip Hop became such big business dominated by corporate media, artists were aware and connected to what went on around them. But more importantly, they responded.
“Hip Hop artists fail to recognize that they are routinely exploited at the expense of their dignity, their families and even the communities from which they derive.”
Supplying great content is the key to growing your fan base. If your site isn’t getting traffic, if you’re not getting any re-tweets on Twitter, if you’re not getting many likes on your Facebook fan page it’s because your content isn’t important or useful enough to the audience your trying to reach.