The video has been watched over 80 million times, and most people feel that multiple views are required to decipher its symbolism.
The film spotlights independent artists struggling to find a balance between making a living and pursuing their art alongside the never-ending saga of age and relevance.
Long gone are the days of the million dollar advances. The music industry is now a singles driven monopoly.
Just as you have no business rapping without knowing the history of the race that spawned your art form, you have no business rapping without knowing the history of the art form itself.
Today, rap music is filled with messages that tell its consumers what to buy and how much one must spend in order to be cool, hip, accepted, successful, and one of the new popular go-to words, “relevant.” When Jay-Z proclaimed the only way to look cool and get women in a club was to “pop” bottles of $200 bottles of Cristal, people followed suit.