During my first week at BET, I set up the playlist, deciding which videos would be played and how often. I cut the playlist, from four hundred titles to a mere eighty.
Today, rap music is filled with messages that tell its consumers what to buy and how much one must spend in order to be cool, hip, accepted, successful, and one of the new popular go-to words, “relevant.” When Jay-Z proclaimed the only way to look cool and get women in a club was to “pop” bottles of $200 bottles of Cristal, people followed suit.
“Hip Hop artists fail to recognize that they are routinely exploited at the expense of their dignity, their families and even the communities from which they derive.”
Supplying great content is the key to growing your fan base. If your site isn’t getting traffic, if you’re not getting any re-tweets on Twitter, if you’re not getting many likes on your Facebook fan page it’s because your content isn’t important or useful enough to the audience your trying to reach.
Everyone is always talking about the artists’ team, the critical support structure that helps spread the music and manage fanbases. But when it comes to successful artists, the most important and well-paid members are lawyers and accountants – then the webmaster, booking agent, manager, and everyone else.