10 Mistakes A Lot Of Artists Seem To Make
First off, let me introduce myself. I go by the name Carlos. Some people call me Loco’Los, and some call me Los. I pay a lot of attention to the indie music scene and try to help artists out in any type of way that I can. Some say I come off as mean or cocky but it’s just the way I approach things which is serious and real. Nothing I say is ever intended to be negative towards, diss, or down talk a person. I support and salute everybody that’s grinding and chasing their dream.
Now down to why I wrote this blog. I know it’s hard for upcoming artists to get support from family, friends, DJ’s, Bloggers, etc etc. With so many people trying to get in the music industry, most artists get looked at as “just another person who wants to be a musician”. Very few people take artists serious when they are coming up, but most of the time it’s the artists fault. If people don’t feel you are serious and investing in yourself, then they don’t want to waste their time and money supporting you. One thing I noticed about a lot of indie and upcoming artists is you’ll make a lot of the same mistakes over and over. I’m going to point out a few of them below.
- Mixtapes: I noticed a lot of artists will spend money on studio time, features and beats to record a mixtape but spend no money or very little money on getting the product (Mixtape) out to the people. Marketing and promoting a product is just as important as the product itself. I personally think it’s better to just push one song and spend money on marketing and promoting it, instead of doing a whole mixtape.
- Videos: A lot of artists get a video made and just post it on Facebook and Twitter. It takes more than those two social networks for your video to get some decent views. You need presence on media and blog sites too. Also, I notice some artists have no description about the video or any type of contact info. How do you expect people to get in touch with you if they run across your video on Youtube.
- Performance: A lot of artists perform at the same venues over and over which is filled with the majority of other artists. It’s only so far your buzz can grow from performing in the same areas, at the same venues. You should branch out to other cities and perform, meet and network with new faces every month.
- Promoting On Social Media: I noticed a lot of artists sit on Facebook and Twitter and promote their music and shows to the majority of other artists. It’s true that you can turn another artists into a fan, but your main focus should be to get regular people (people who don’t make music) to become a fans.
- Radio: I see this way too often. Artists trying to get their song on the radio and don’t even have the song registered with BDS or Mediabase. Getting your music played on radio and not having your music probably registered is pointless. You have no way of proving to a label that you are getting radio spins.
- Graphics: I see a lot of artists put out low quality mixtape cover designs or flyers for their show performance. Your mixtape cover or flyer could be the deciding factor in whether or not someone takes the time to listen to or download your mixtape or show up at one of your shows.
- Misuse of Social Media: This is a real BIG mistake that artists make. A lot of artists sit on Facebook and Twitter all day spamming people with your music links. Mentioning or posting links on random people’s Facebook wall who don’t know you is the quickest way to get you blocked or ignored. It’s best for artists to hold a short conversation with a person and ask them to check out your mixtape, video, or song. Try it. I promise you that you will get more people to listen to your music and give you feedback.
- Contacting DJ’s: A lot of artists expect a DJ to play their music in the club, on the radio during their mixshow, or add it to one of their mixtapes when in fact, your music is not industry quality or your song is not club or radio material. That will mess up a DJ’s name if he plays your song and bore the crowd or audience. Make sure your song is professionally mixed and mastered.
- Copyright and Publishing: Way too many indie/upcoming artists are uploading their music to the internet and sending it to A&R’s, DJ’s, or label reps, but don’t have their music copyrighted and published. That should be the first thing you do when you finish recording a song. People can steal your music if the proper paperwork has not been filed. And trust me when I say it has been done plenty of times.
- Campaigning: A lot of artists don’t do a music campaign before and after releasing a mixtape, video, or song. Announcing it via Twitter and Facebook isn’t enough. It’s only so many people you can actually reach out to doing only those two things. Contact media/blog sites and see how you can get your music submitted for posting consideration. Contact radio stations, whether internet, commercial, or college radio, and set up interviews before and after you release a song or mixtape. Find out what events and showcases are going on in your state and contact the event planner to see if you can book a performance slot and make sure you bring cds and merchandise to sell or pass out. Also, contact your local newspapers for press coverage.
Thanks for taking the time to read this. Like I said in the beginning, this was not intended to bash, down talk, or diss any artists. I’m here to help out in any way that I can. Any questions, comments, or concern please contact me via Twitter @OfficialLocoLos. I accept any type of feedback and will respond to all questions. Stay tuned for more write-ups. It’s a lot more that I have to say. Stay focused and keep grinding.
I love the article.
Wow.. This definitely sounds like you watched alot of Jazzy of Jazzy Management videos.. U might wanna give him credit for this write up as well.. Its great u put this info out because alot of artist including myself have fell victim to this… So i do thank you for sharing this.. But u may need to get with Jazzy so he can put up on some other bizness ideas out here. He is the go to guy on the west coast we all get our game from him.. Much love to u Los..
Wow this cat been hanging with Jazzy lol my big bro been saying all this for years word for word that’s crazy google or look at his YouTube videos and see this guy is saying everything jazzy speak about word for word lol I guess thats good because these dumb ass west coast rappers really really need to step there business game up I’m from the SOUTH BUT STAY IN Dumb Rapper Cali one thing about us we run this rap shit and 95% of us south rappers get paid for Mix Tapes and the south Radio stations SUPPORT south ARTIST I don’t see that on the West lol…The first 3 weeks i was in Cali I thought in was home in the south your west coast radio boys must be from my hood lol that’s all they play is music from my coast lol the west coast needs help lol
Brenetta Thanks! I seen all 3 of Jazzy’s video’s that’s some good info I love it lol he don’t play
This is just what my mentor speak about Jazzy from Jazzy Management I tells it like it is also and I think all managers and artist should see http://www.youtube.com/Jazzysgetsomegame please because my mother was calling herself managing me but after we met Jazzy all that shit changed I love when I see real people posting real shit thanks.
A lot of artists wont invest in themselves, they rather waste their time trying to look like a celebrity, than doing the actual groundwork.I have an effective social media package that I’ve pushing for the past 2 years, and I’ve gotten no response and if I do get a response it’s a usually a plea to lower the cost and wait I’ve got one better.How about my station tried to do a show just for indie artists in order for them to staple their music guess how many sent their music on a timely fashion ???? NO OOOOOOONE but most people refused to take a chance on theirselves.
appreciate the information. the industry needs more people like you! if you would be so kind to CHECK OUT #BADCHICK http://itun.es/i6D87h2 off my [MIXTAPE] http://livemixtap.es/dq0 and tell me what you think, i would greatly appreciate it. Much Respect.
REALLY LIKE ALL THE INFO U PUT OUT…IF U GET A SPARE MINUTE AND UR WEBSURFING CHEK OUT MONEY1STENT1 YOUTUBE CHANNEL …OR CHEK OUT MONEYFIRSTENTERTAINMENT.COM ….WOULD REALLY LIKE UR OPINION ON MY MUSIC…THX
very good post. I especially like the part about social media. The spamming your links all day long on twitter will get you blocked and ignored. The point is to connect and socialize with potential fans