Posts in category Do It Yourself

“As social media marketers, we tend to sweat the details. Am I posting at the most ideal times? Are my posts formatted to perfection? Do my updates have the right tone and brand personality?

A short-sighted flipping mentality doesn’t work in the long run because at some point you have to establish a structure which will continue to generate money for you in the long run or allow for a big payoff in the future.

Your brand is supposed to highlight who you already are. I’ve seen brands be concocted and slapped on artists who are nothing like the character the producers/managers/A&R have created.

You have this friend who does video and is willing to make you a dope video for free (because honestly, they want to get their name out there, just as badly as you want a video! Happy coincidence!)

The Guide to getting paid in the music business…

If before you made your video, you said, “Let’s make a viral video,” then you’re doomed from the very start. Look up “viral” in a dictionary and you will realize your mistake.

Artist development has become a lost art in this day and age of microwaved, flash in the plan success.

Even if you are paying for PR or some type of promotion, there are things that you can be doing that will put a strong push behind your campaign.

Make no mistake, no creative consultant can make you a star overnight. However, they can help you get closer to your goals. I’ve worked with many artists, some famous, some up-and-coming, and regardless of how talented they are, they’ve all benefited from the services of a creative consultant.

Writing a good press release isn’t rocket science, but there are some important rules to follow and mistakes to avoid if you want to increase your chances of scoring publicity.