It takes 776 streams on YouTube to earn a dollar, and just 32 on Microsoft Groove. On SoundCloud, you’ll need 766 streams to earn $1, while it only takes 96 from the SoundCloud GO premium service. In between, there are streaming music services Spotify, Apple Music, Deezer, Rhapsody, TIDAL, Google Play, and VEVO, all paying wildly different sums for the same exact song.
Why the polar extremes? We’ve been receiving — and posting — lots of streaming payout information on Digital Music News, only to learn that payouts aren’t normalizing over time. Instead, they’re become more divergent over time. Just recently, an independent hip-hop and r&b label shared an entire statement with Digital Music News, one showing multi-dollar payouts from Microsoft Groove (via Xbox), and almost worthless payouts from YouTube (take a look).
Now, the latest streaming music data dump come from an independent rapper, who will remain unnamed but leaked his/her payout spreadsheets to industry executive Wendy Day.
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