By Simon Tam
For most musicians, this is something that most know they should do but feel uncomfortable with or don’t know how to approach. However, it’s something that can open the doors to better shows, a record label, a new sponsor, or even more fans. Here are some things I’ve learned over the years about networking:
1. The Value You Bring to Others: Many networking events can feel like a shark tank, with people fighting to get business cards out and meeting the right people. It can often be inherently selfish, people seeing who can help them get what they want. However, networking is about building partnerships, so you can often stand out by finding ways to deliver value to other people, whether that is simply connecting other contacts to one another or helping someone solve their problem. That’s far more effective than finding ways to show off or impress others.
2. Ask Questions: Whether you are connecting in person or through email, the best thing you can do is open up communication by finding out what the other person needs. The better you understand them, the better you can build the relationship. That interaction matters more than the pitch you’ve carefully constructed about yourself.
3. The Pitch: That being said, find a way to accurately describe what you do in an interesting way in 15 seconds or less. This article on pitching your band might help.
4. Be Intentional: Whether it is at an industry event or online, you don’t want to spam everyone about what you do. Instead, identify the people who are most relevant to what you do, what you offer, or what you need. Focus on them. It’s better to have one solid connection than 100 meaningless ones.
5. Stay Alert: This is one of the reasons why I don’t drink; acting tipsy in front of others can be a sign of weakness and lack of self-control. It’s also important to proofread emails before they are sent, both for spelling and grammar as well as content and length. All of these things reflect you and your work.
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