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Reverend Al Sharpton, the civil rights activist, has threatened to lead a boycott against rap Kanye West, who recently added the confederate flag to his “Yeezus” tour clothing.

Sharpton slammed West for using a symbol which has deep ties to African-American oppression and slavery.

Sharpton stated, “The Confederate flag symbolises dehumanisation, injustice and pain. It is a stark reminder of an era in our history that was defined by the abhorrent practice of slavery. And it is representative of a mentality that looked upon blacks as inferiors who needed to remain in the shackles of subservience.”

Najee Ali, the political director of the Los Angeles NAN, explained the organisation’s boycott, and     added, “Our organisation is determined to shut down that (clothing range) and any store that decides to sell this merchandise. For African-Americans, the Confederate flag is symbolic of the hurt and pain of slavery in the South and the legacy it has left for those still living under those ideologies.

“When Kanye embraces and adorns this Confederate flag, he also embraces the ignorance and racism that goes along with it.

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“I challenge Kanye West to create a clothing line of merchandise featuring swastikas if he’s sincere about his beliefs. But we all know Kanye doesn’t have the courage to do that. The Jewish community would run him out of town if he did and so should the African American community.”