I came across the video of a recent, insightful discussion from the Cannes Lions Festival of Creativity in France. The talk was titled, “Technology, Culture and Consumer Adoption: Learning to Read the Cultural Landscape.”
Dre and Iovine’s headphones are engineered so that you “hear your music the way the artist would play it back” — specifically, the way hip-hop and rap artists, like Dre, would want to play it back: with a lot of bass, in the way that leads to hearing loss.
At each event we strive to bridge gaps in community, culture, age and gender through a day of community engagement and ideally some kind of act of social good. In the past we have done book bag drives, winter clothing drives, free haircuts etc for the youth in the community.