Before Hip Hop became such big business dominated by corporate media, artists were aware and connected to what went on around them. But more importantly, they responded.
Today, rap music is filled with messages that tell its consumers what to buy and how much one must spend in order to be cool, hip, accepted, successful, and one of the new popular go-to words, “relevant.” When Jay-Z proclaimed the only way to look cool and get women in a club was to “pop” bottles of $200 bottles of Cristal, people followed suit.
By virtue of being a defiant rallying cry of Millenial protestors from Ferguson to Yale University, Kendrick Lamar’s “Alright” is the most powerful song of this era.
“Hip Hop artists fail to recognize that they are routinely exploited at the expense of their dignity, their families and even the communities from which they derive.”