Media affects the way we think, feel, and behave. Used responsibly, they present unprecedented opportunities for connecting, sharing, and learning. Unfortunately, many of our youth command the power of these tools without the necessary media literacy and critical thinking skills to navigate them safely. The result is a host of negative outcomes and public health issues that affect their quality of life and prospects for the future.
The Message is a movement to empower teens to become empowered adults. We equip them with 21st century life skills through nontraditional programs that employ live music and popular culture as vehicles for learning. Our work focuses on media literacy, critical thinking, and healthy decision making as keys to unlocking success in every area of life.