Shares

Source: Target Market News

(January 31, 2014) Even though the Grammy Awards had a six percent drop in black viewers from last year’s broadcast, it still turned in an impressive 28 million in overall audience and 4.4 million in black watchers (2+). Likewise, the week’s other big TV event, the NFL Pro Bowl, also fell slightly below last year’s ratings.

The Grammies gave CBS a bigger than usual advantage as the week’s most watched TV network in black households. It had 16.3 million viewers across 12 shows on the Top 25. NBC was a distant second with 7.9 million for seven shows, while Fox  managed only 5.3 million with just four charted shows.

The total number of viewers for the Top 25 shows in black households, according to Nielsen, was 31.4 million, or 19 percent fewer than the week before.

Top 25 Broadcast Shows in Black Households

Rank | Program | Network | % AA Homes | % of AA P2+ | No. of Viewers (000)

1

GRAMMY AWARDS CBS

19.9

11.4

4,419

2

NBC NFL PRO BOWL NBC

8.5

4.6

1,785

3

AMERICAN IDOL-WEDNESDAY FOX

8.4

4.5

1,722

4

AMERICAN IDOL-THURSDAY FOX

8.3

4.4

1,693

5

NBC NFL PRO BOWL-POST NBC

6.8

3.4

1,310

6

60 MINUTES CBS

6.4

3.2

1,232

7

NCIS CBS

6.4

3.3

1,268

8

CRIMINAL MINDS CBS

6.2

3.0

1,176

9

CSI CBS

6.1

3.0

1,148

10

NCIS: LOS ANGELES CBS

6.1

3.1

1,182

11

BLUE BLOODS CBS

5.9

2.9

1,107

12

20/20-FRI ABC

5.9

2.7

1,057

13

PERSON OF INTEREST CBS

5.8

2.8

1,081

14

LAW AND ORDER:SVU NBC

5.6

2.9

1,113

15

CHICAGO PD NBC

5.4

2.8

1,082

16

HAWAII FIVE-0 CBS

5.4

2.5

959

17

THE BIG BANG THEORY CBS

5.2

2.6

1,022

18

SLEEPY HOLLOW FOX

5.1

2.5

972

19

BLACKLIST NBC

5.1

2.5

953

20

RAKE FOX

4.8

2.4

946

21

ELEMENTARY CBS

4.7

2.4

930

22

UNDERCOVER BOSS CBS

4.6

2.2

868

23

SHARK TANK ABC

4.5

2.2

833

24

DATELINE FRI NBC

4.4

2.2

833

25

GRIMM NBC

4.4

2.2

855

Source: The Nielsen Co. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen’s measurement samples. All times eastern.