The MTV-VMA show, averaged 10.1 million total viewers a huge 66 percent boost from last years show that drew nearly 6.1 million. In MTV’s core 12-34 demo, the VMAs scored a 7.8 rating, up 47 percent from the previous year. The encore earned another 2.8 million viewers, with total viewership up to 12.9 million for the evening for both airings.